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In today’s fast-paced business world, the path to success as an entrepreneur can seem daunting. However, there are individuals like Kevin A. Dunlap who are on a mission to change that. Kevin is a serial entrepreneur, educator, and the visionary behind the Optimal Performance Academy (OPA). In this enlightening conversation with the Zarlequan Podcast, Kevin shares his journey from being downsized in corporate America to becoming a successful entrepreneur. He also provides insights into the strategies that can help small business owners achieve a six-figure annual income and discusses the impact of OPA on budding entrepreneurs.
A Journey from Downsizing to Entrepreneurship:
Kevin’s journey into entrepreneurship began when he faced downsizing in his corporate job as a computer programmer working on the Y2K project. This unexpected turn of events prompted him to start his first business, working with a network marketing company. Despite the initial setback of that company shutting down shortly after he joined, Kevin’s entrepreneurial spirit remained undeterred.
His journey took him through various ventures, including real estate and a move from coastal North Carolina to Las Vegas, Nevada. In 2020, he founded the Optimal Performance Academy, an institution dedicated to empowering entrepreneurs through online courses, workshops, coaching, and consultations.
The Power of Reverse Engineering:
One key principle Kevin shares from his book, “Launch: The A to Z in Creating a Successful Business,” is the concept of reverse engineering. This involves starting with your end goal in mind and working backward to identify the steps required to reach that goal. For example, if your aim is to earn a six-figure income, you can break it down into smaller steps and actions needed to achieve that level of success. It’s a strategic approach that helps entrepreneurs stay focused and track their progress.
Leveraging Diverse Experiences:
Kevin’s diverse background, including teaching, programming, real estate, and even stunt work, has given him a unique perspective on entrepreneurship. He emphasizes the importance of drawing from all of one’s life experiences and incorporating them into business endeavors. For instance, he learned the value of courage and acting in spite of fear during his time as a stuntman—a lesson that translates well into the world of business.
Empowering Small Business Owners:
Kevin’s vision for the Optimal Performance Academy is clear: to help 1,000 small businesses achieve a six-figure annual income. To accomplish this, OPA offers a wide range of resources, including free weekly workshops, recorded courses, and a rapidly expanding catalog of online courses. They also plan to introduce three-day Master Classes to provide even more in-depth training for entrepreneurs.
A Success Story:
Kevin shares a success story of a client who wanted to start a business focused on South Asian weddings. Through coaching and guidance, they clarified their business model and mapped out the steps required to make it a reality. This success story exemplifies the impact OPA can have on aspiring entrepreneurs.
Kevin A. Dunlap’s journey from corporate downsizing to serial entrepreneurship serves as an inspiring example of resilience and adaptability. His commitment to empowering small business owners through the Optimal Performance Academy is helping entrepreneurs gain the knowledge and skills needed to thrive in their ventures. Whether it’s through reverse engineering or leveraging life experiences, Kevin’s insights offer valuable guidance for anyone looking to succeed as an entrepreneur.